Would you like to create an online business that allows you to quit your day job, or maybe you'd prefer a side-venture that supplements your 9-5 income?
Have you ever read about bloggers and affiliate marketers who make thousands of dollars per month and thought to yourself, "I wish I could do that too..."?
Are you looking for honest, actionable advice to help you grow your business, from a source that's committed to cutting through the bulls**t, get-rich-quick advice that seems to plague the internet?

If you've answered yes to any of these questions, you're in the right place!

I'm Jonathan, and I'm making it my mission to earn six-figures a month from my online businesses (and I want to take you along for the journey with the OnePercentIntent blog).

I recently left full-time employment (I currently run this blog and my other businesses 100% of the time), and my goal is to turn OnePercentIntent into a resource which helps and inspires you by showing the specific steps I'm taking to go from a full-time employee, to a financially independent, successful entrepreneur.

I'm committed to being 100% transparent throughout my journey, keeping you updated on what is and what isn't working via regular blog posts and updates. My ultimate goal is to become known as an 'influencer' in the online business space through the content that I share here.

You can get to know me better by reading about my journey up to creating the OnePercentIntent blog below.

The values I've created for the OnePercentIntent blog are as follows:

  • To be associated with honesty, transparency, integrity (no get-rich-quick bulls**t here) and actionable advice.

  • To prioritise providing massive value over profit.

  • To become a go-to resource detailing best practices in online business.

  • To build a community of individuals who are committed to success in online business.

I'll regularly be posting content on all aspects of growing a business online, including:

    • E-commerce, for example via Shopify
    • Content marketing
    • Email marketing
    • Social media marketing
    • Affiliate marketing
    • Search engine optimisation (SEO)
    • Search engine marketing (SEM) - for example, Google AdWords
    • Pay-per-click advertising (PPC) - for example Facebook ads
Would you like to create an online business that allows you to quit your day job, or maybe you'd prefer a side-venture that supplements your 9-5 income?
Have you ever read about bloggers and affiliate marketers who make thousands of dollars per month and thought to yourself, "I wish I could do that too..."?
Are you looking for honest, actionable advice to help you grow your business, from a source that's committed to cutting through the bulls**t, get-rich-quick advice that seems to plague the internet?

If you've answered yes to any of these questions, you're in the right place!

I'm Jonathan, and I'm making it my mission to earn six-figures a month from my online businesses (and I want to take you along for the journey with the OnePercentIntent blog).

I recently left full-time employment (I currently run this blog and my other businesses 100% of the time), and my goal is to turn OnePercentIntent into a resource which helps and inspires you by showing the specific steps I'm taking to go from a full-time employee, to a financially independent, successful entrepreneur.

I'm committed to being 100% transparent throughout my journey, keeping you updated on what is and what isn't working via regular blog posts and updates. My ultimate goal is to become known as an 'influencer' in the online business space through the content that I share here.

You can get to know me better by reading about my journey up to creating the OnePercentIntent blog below.

The values I've created for the OnePercentIntent blog are as follows:

  • To be associated with honesty, transparency, integrity (no get-rich-quick bulls**t here) and actionable advice.

  • To prioritise providing massive value over profit.

  • To become a go-to resource detailing best practices in online business.

  • To build a community of individuals who are committed to success in online business.

I'll regularly be posting content on all aspects of growing a business online, including:

    • E-commerce, for example via Shopify
    • Content marketing
    • Email marketing
    • Social media marketing
    • Affiliate marketing
    • Search engine optimisation (SEO)
    • Search engine marketing (SEM) - for example, Google AdWords
    • Pay-per-click advertising (PPC) - for example Facebook ads
Would you like to create an online business that allows you to quit your day job, or maybe you'd prefer a side-venture that supplements your 9-5 income?
Have you ever read about bloggers and affiliate marketers who make thousands of dollars per month and thought to yourself, "I wish I could do that too..."?
Are you looking for honest, actionable advice to help you grow your business, from a source that's committed to cutting through the bulls**t, get-rich-quick advice that seems to plague the internet?

If you've answered yes to any of these questions, you're in the right place!

I'm Jonathan, and I'm making it my mission to earn six-figures a month from my online businesses (and I want to take you along for the journey with the OnePercentIntent blog).

I recently left full-time employment (I currently run this blog and my other businesses 100% of the time), and my goal is to turn OnePercentIntent into a resource which helps and inspires you by showing the specific steps I'm taking to go from a full-time employee, to a financially independent, successful entrepreneur.

I'm committed to being 100% transparent throughout my journey, keeping you updated on what is and what isn't working via regular blog posts and updates. My ultimate goal is to become known as an 'influencer' in the online business space through the content that I share here.

You can get to know me better by reading about my journey up to creating the OnePercentIntent blog below.

The values I've created for the OnePercentIntent blog are as follows:

  • To be associated with honesty, transparency, integrity (no get-rich-quick bulls**t here) and actionable advice.

  • To prioritise providing massive value over profit.

  • To become a go-to resource detailing best practices in online business.

  • To build a community of individuals who are committed to success in online business.

I'll regularly be posting content on all aspects of growing a business online, including:

    • E-commerce, for example via Shopify
    • Content marketing
    • Email marketing
    • Social media marketing
    • Affiliate marketing
    • Search engine optimisation (SEO)
    • Search engine marketing (SEM) - for example, Google AdWords
    • Pay-per-click advertising (PPC) - for example Facebook ads

My 'Entrepreneurial' Journey So Far.

My 'Entrepreneurial' Journey So Far.

My 'Entrepreneurial' Journey So Far.

2008-2010

I followed my interest in horse racing and spent two years testing and developing a system for picking winning horses, aka the ‘Ace-Bet’ system. This was sold on a dedicated website and on eBay.

Why I stopped:

  • This wasn’t a product that I 100% believed in. The system was good, but it wasn’t perfect, and this annoyed me.

What I learnt:

  • The system itself was pretty successful. My marketing, on the other hand, was not. I truly lived by the motto ‘build it and they will come’. Rookie mistake.

Copies sold: 30 at a push. Oh dear.

2011

My next business idea was to start a CV / Resume writing business while at university. I decided to learn from my marketing faux pas with 'Ace-Bet' by posting classifieds adverts and completing local letter drops around the university.

Surely I was in business now? Nope.

Why I stopped:

  • This business didn't meet one key criteria: scalability. I had essentially created a business around a job. Not good.

What I learnt:

  • I still sucked at marketing.

CV’s written: 3. Ouch.

2013-2014

I thoroughly jumped on the tech bandwagon during this period and taught myself how to code.

I followed my interest in cars and developed an app allowing people to test different alloy wheels called WheelSelect (you can read an independent review here).

Revenue was generated via a paid app model (I eventually gave the app away for free to maximise downloads), affiliate links placed within the app and on an independent website, and via email marketing.

What I learnt:

  • My marketing skills were improving considerably.
  • I learnt first-hand that it is actually possible to make money through affiliate marketing.
  • How to, and the importance of, building an email list.

Downloads: approx. 6,000.

2014-2015

Following the positive reviews for WheelSelect, and in an attempt to try and boost my affiliate marketing earnings further, I started building a news app called ‘theSource’.

This essentially took RSS feeds from various websites, and displayed them in a more visually appealing way that the majority of existing apps that were already available.

I was approximately 90% complete when Apple released their News app. Oh well.

Why I stopped:

  • I did enjoy developing apps, and receiving reviews for WheelSelect such as “ingenious” and “there is nothing negative to say about this app” was definitely rewarding. If I’m honest though, the relatively small amount of revenue generated didn’t compensate for the massive amount of work required to develop an app to the standard I was happy with.
  • Despite this enjoyment, developing apps certainly wasn’t my passion. I realised that every decision I was making was from the perspective of making money, as opposed to trying to offer the user as much value as possible.

2015-2017

Not satisfied with the marketing skills I'd developed up to this point, I spent the next 2 years learning everything I could about marketing an online business.

During this time, I came across the book Epic Content Marketing by Joe Pulizzi. This book changed my thinking and helped me realise that in order to create massive success, I needed to prioritise providing massive value over earning money.

I needed to focus on building an engaged audience first, then I could use my newly developed marketing skills to recommend products and services that would help members of that audience achieve their goals.

I decided that starting a blog was the best option. I liked the idea of building a blog around a project, one that would allow me to bring my audience on a journey with me as I worked towards success in a particular area of my life.

Going back to my interest in horse racing and selecting winning horses, I came up with the name Horse Racing Geek and started writing content. I soon realised this wasn't the correct topic when I struggled to motivate myself to write basically anything. I came across the same issue with a fitness site I started soon after.

What I learnt:

  • I needed to align my blog with a true passion rather than a general interest, otherwise it would be difficult to stay motivated and committed to it.

January 2018: OnePercentIntent.com is Born

It’s easy to see that I ignored the rule of building a project around a passion during my previous ‘business’ ventures. Each business shows a lack of focus and a serious habit of jumping to the next idea when things became difficult. I achieved the most success with WheelSelect, and likely could have build this much further had I not tried to move on to bigger and better things rather than sticking with it.

OnePercentIntent is the medium through which I chose to correct those focus issues. Online business is something that I am genuinely passionate about (as opposed to merely interested in), and this topic allows me to showcase my previous experience and (many) mistakes to help assist my audience with succeeding in online business.

I hope you find the content here valuable. You can follow me on my journey by joining the OnePercentIntent email list below (I'd really appreciate this).

Thanks.

- Jonathan

2008-2010

I followed my interest in horse racing and spent two years testing and developing a system for picking winning horses, aka the ‘Ace-Bet’ system. This was sold on a dedicated website and on eBay.

Why I stopped:

  • This wasn’t a product that I 100% believed in. The system was good, but it wasn’t perfect, and this annoyed me.

What I learnt:

  • The system itself was pretty successful. My marketing, on the other hand, was not. I truly lived by the motto ‘build it and they will come’. Rookie mistake.

Copies sold: 30 at a push. Oh dear.

2011

My next business idea was to start a CV / Resume writing business while at university. I decided to learn from my marketing faux pas with 'Ace-Bet' by posting classifieds adverts and completing local letter drops around the university.

Surely I was in business now? Nope.

Why I stopped:

  • This business didn't meet one key criteria: scalability. I had essentially created a business around a job. Not good.

What I learnt:

  • I still sucked at marketing.

CV’s written: 3. Ouch.

2013-2014

I thoroughly jumped on the tech bandwagon during this period and taught myself how to code.

I followed my interest in cars and developed an app allowing people to test different alloy wheels called WheelSelect (you can read an independent review here).

Revenue was generated via a paid app model (I eventually gave the app away for free to maximise downloads), affiliate links placed within the app and on an independent website, and via email marketing.

What I learnt:

  • My marketing skills were improving considerably.
  • I learnt first-hand that it is actually possible to make money through affiliate marketing.
  • How to, and the importance of, building an email list.

Downloads: approx. 6,000.

2014-2015

Following the positive reviews for WheelSelect, and in an attempt to try and boost my affiliate marketing earnings further, I started building a news app called ‘theSource’.

This essentially took RSS feeds from various websites, and displayed them in a more visually appealing way that the majority of existing apps that were already available.

I was approximately 90% complete when Apple released their News app. Oh well.

Why I stopped:

  • I did enjoy developing apps, and receiving reviews for WheelSelect such as “ingenious” and “there is nothing negative to say about this app” was definitely rewarding. If I’m honest though, the relatively small amount of revenue generated didn’t compensate for the massive amount of work required to develop an app to the standard I was happy with.
  • Despite this enjoyment, developing apps certainly wasn’t my passion. I realised that every decision I was making was from the perspective of making money, as opposed to trying to offer the user as much value as possible.

2015-2017

Not satisfied with the marketing skills I'd developed up to this point, I spent the next 2 years learning everything I could about marketing an online business.

During this time, I came across the book Epic Content Marketing by Joe Pulizzi. This book changed my thinking and helped me realise that in order to create massive success, I needed to prioritise providing massive value over earning money.

I needed to focus on building an engaged audience first, then I could use my newly developed marketing skills to recommend products and services that would help members of that audience achieve their goals.

I decided that starting a blog was the best option. I liked the idea of building a blog around a project, one that would allow me to bring my audience on a journey with me as I worked towards success in a particular area of my life.

Going back to my interest in horse racing and selecting winning horses, I came up with the name Horse Racing Geek and started writing content. I soon realised this wasn't the correct topic when I struggled to motivate myself to write basically anything. I came across the same issue with a fitness site I started soon after.

What I learnt:

  • I needed to align my blog with a true passion rather than a general interest, otherwise it would be difficult to stay motivated and committed to it.

January 2018: OnePercentIntent.com is Born

It’s easy to see that I ignored the rule of building a project around a passion during my previous ‘business’ ventures. Each business shows a lack of focus and a serious habit of jumping to the next idea when things became difficult. I achieved the most success with WheelSelect, and likely could have build this much further had I not tried to move on to bigger and better things rather than sticking with it.

OnePercentIntent is the medium through which I chose to correct those focus issues. Online business is something that I am genuinely passionate about (as opposed to merely interested in), and this topic allows me to showcase my previous experience and (many) mistakes to help assist my audience with succeeding in online business.

I hope you find the content here valuable. You can follow me on my journey by joining the OnePercentIntent email list below (I'd really appreciate this).

Thanks.

- Jonathan

2008-2010

I followed my interest in horse racing and spent two years testing and developing a system for picking winning horses, aka the ‘Ace-Bet’ system. This was sold on a dedicated website and on eBay.

Why I stopped:

  • This wasn’t a product that I 100% believed in. The system was good, but it wasn’t perfect, and this annoyed me.

What I learnt:

  • The system itself was pretty successful. My marketing, on the other hand, was not. I truly lived by the motto ‘build it and they will come’. Rookie mistake.

Copies sold: 30 at a push. Oh dear.

2011

My next business idea was to start a CV / Resume writing business while at university. I decided to learn from my marketing faux pas with 'Ace-Bet' by posting classifieds adverts and completing local letter drops around the university.

Surely I was in business now? Nope.

Why I stopped:

  • This business didn't meet one key criteria: scalability. I had essentially created a business around a job. Not good.

What I learnt:

  • I still sucked at marketing.

CV’s written: 3. Ouch.

2013-2014

I thoroughly jumped on the tech bandwagon during this period and taught myself how to code.

I followed my interest in cars and developed an app allowing people to test different alloy wheels called WheelSelect (you can read an independent review here).

Revenue was generated via a paid app model (I eventually gave the app away for free to maximise downloads), affiliate links placed within the app and on an independent website, and via email marketing.

What I learnt:

  • My marketing skills were improving considerably.
  • I learnt first-hand that it is actually possible to make money through affiliate marketing.
  • How to, and the importance of, building an email list.

Downloads: approx. 6,000.

2014-2015

Following the positive reviews for WheelSelect, and in an attempt to try and boost my affiliate marketing earnings further, I started building a news app called ‘theSource’.

This essentially took RSS feeds from various websites, and displayed them in a more visually appealing way that the majority of existing apps that were already available.

I was approximately 90% complete when Apple released their News app. Oh well.

Why I stopped:

  • I did enjoy developing apps, and receiving reviews for WheelSelect such as “ingenious” and “there is nothing negative to say about this app” was definitely rewarding. If I’m honest though, the relatively small amount of revenue generated didn’t compensate for the massive amount of work required to develop an app to the standard I was happy with.
  • Despite this enjoyment, developing apps certainly wasn’t my passion. I realised that every decision I was making was from the perspective of making money, as opposed to trying to offer the user as much value as possible.

2015-2017

Not satisfied with the marketing skills I'd developed up to this point, I spent the next 2 years learning everything I could about marketing an online business.

During this time, I came across the book Epic Content Marketing by Joe Pulizzi. This book changed my thinking and helped me realise that in order to create massive success, I needed to prioritise providing massive value over earning money.

I needed to focus on building an engaged audience first, then I could use my newly developed marketing skills to recommend products and services that would help members of that audience achieve their goals.

I decided that starting a blog was the best option. I liked the idea of building a blog around a project, one that would allow me to bring my audience on a journey with me as I worked towards success in a particular area of my life.

Going back to my interest in horse racing and selecting winning horses, I came up with the name Horse Racing Geek and started writing content. I soon realised this wasn't the correct topic when I struggled to motivate myself to write basically anything. I came across the same issue with a fitness site I started soon after.

What I learnt:

  • I needed to align my blog with a true passion rather than a general interest, otherwise it would be difficult to stay motivated and committed to it.

January 2018: OnePercentIntent.com is Born

It’s easy to see that I ignored the rule of building a project around a passion during my previous ‘business’ ventures. Each business shows a lack of focus and a serious habit of jumping to the next idea when things became difficult. I achieved the most success with WheelSelect, and likely could have build this much further had I not tried to move on to bigger and better things rather than sticking with it.

OnePercentIntent is the medium through which I chose to correct those focus issues. Online business is something that I am genuinely passionate about (as opposed to merely interested in), and this topic allows me to showcase my previous experience and (many) mistakes to help assist my audience with succeeding in online business.

I hope you find the content here valuable. You can follow me on my journey by joining the OnePercentIntent email list below (I'd really appreciate this).

Thanks.

- Jonathan

Take Your Business to the Next Level.
Join the OnePercentIntent Mailing List.
Take Your Business to the Next Level.
Join the OnePercentIntent Mailing List.
Take Your Business to the Next Level.
Join the OnePercentIntent Mailing List.